Fredrikstad, Norway, 24 November 2009 – Receiving its world premiere at I/ITSEC is projectiondesign®’s new F35 series DLP® projector, the world’s first featuring Texas Instruments® WQXGA DLP® chip, offering 2,560 x 1,600 pixel resolution.

WQXGA features 78% more pixels than WUXGA resolution (1,920 x 1,200), and offers more than five times the resolution of a standard XGA display. The result is incredibly high pixel-density displays which require fewer projectors to produce ultra-realistic images, with a sharpness and clarity unmatched by other display solutions designed for the simulation, training, and visualization markets.
 
“Bringing this new, ultra-high resolution imaging to market will increase efficiencies, reduce installation complexities, and provide a better return on investment for users,” says Anders Løkke, International Marketing & Communications Manager, projectiondesign. “For the same number of channels you now get more pixels, and that is of great benefit in visualization and simulation, where the emphasis is on fine detail and the accurate rendering of images. For us, I/ITSEC is the perfect venue at which to debut not just the F35, but the whole thinking behind the adoption of WQXGA. We are grateful to our key technology provider, Texas Instruments, for providing the opportunity to present the first WQXGA projector.”.
 
Commenting on the launch of the F35, Roger Carver, manager of DLP’s front projector business at Texas Instruments, says: “We are delighted that projectiondesign has deployed the WQXGA chip in a projector as innovative and as striking as the F35. This is not the first time that we have provided our technology to this innovative company to launch into the market. We see this introduction as a major step forward in technology and it is really satisfying to see this ultra-high resolution being exploited by projectiondesign in such an effective and imaginative way.”
 
The F35 will be available to the market during the second half of 2010, and projectiondesign is showing the F35 now to enable systems integration and end-user communities to see its potential and plan their future projects and investments accordingly.
 
The last word goes to Texas Instruments’ Carver who concludes: “This world premiere of the F35 is just the latest step in our excellent working relationship with projectiondesign. We see the company not just as a customer but as a truly innovative partner that contributes very significantly to the development of DLP products. And we believe that everyone who sees the F35 in action will see exactly what we mean – it really is a stunning technological achievement.”

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About projectiondesign
projectiondesign is a Norwegian company that designs, manufactures and markets a range of high performance projectors for professional, business and consumer applications. Amongst its core markets are high resolution scientific visualization, visual training and simulation, medical imaging, broadcast and post production, public media and entertainment. Numerous industry milestones that distinguish projectiondesign’s award winning, innovative technology include the introduction of the world’s first single-chip SXGA DLP projector in 2002, the first commercially available 1080p DLP projector in 2006, the first WUXGA resolution DLP projector, and the first portable and high-resolution active 3D stereoscopic projector in 2008. In 2009, projectiondesign introduced its first 3-chip projector and debuted LED illumination. 2010 signifies the company’s first image warp and blend product with the MIPS processors, as well as the world premiere of the WQXGA resolution (2,560 x 1,600) projector, and revolutionary patented Remote Light Source technology. The entire professional product range is warranted for 24/7 usage. projectiondesign is based in Fredrikstad, Norway, and has offices in Singapore, India, UAE, South Africa, Italy, Spain, Germany, Netherlands, and United Kingdom, as well as the United States.

For further information about this and other leading products please visit projectiondesign.com or contact:

Manufacturer Enquiries
Anders Løkke
International Marketing & Communications Manager
projectiondesign AS
Telephone: +47 69 30 45 68
Mobile: +47 48 08 16 14
Email: anders.lokke@projectiondesign.com

Press Contact - International
Katinka Allender
PR Consultant
Telephone: +44 (0) 1491 571402
Mobile: +44 (0) 7887 711 246
Email: katinka@k-communications.com

Press Contact - Americas
Tracey Mari
Marketing Communications Manager
projectiondesign, LLC.
Telephone: +1 (201) 375-4744
Freephone: +1 (800) 298-4508
Email: tracey.mari@projectiondesign.com

The F35 WQXGA is the world's first 2560x1600 resolution DLP projector.